Sunday, 6 September 2015

J.W. Anderson x Diet Coke Collection *


Before I set off for my bank holiday weekend away to Torquay , Mr Postman delivered a little package; inside was a tote bag & 2 Diet Coke bottles from there latest collaboration collection.

Following in the footsteps of major luxury fashion designers such as Marc Jacobs, Jean Paul Gaultier & Karl Lagerfield  is none other than Jonathan Anderson. The exclusively designed bottles are heavily influenced by J.W. Anderson Autumn/Winter 2015 Knitwear collection colours of striking red & blue and grey & pink, . Also for the first time Diet coke have incorporated the use of  photography within the iconic bottle design.
This collaboration is important as it is part of Diet Coke's 'Regret Nothing' campaign which aims to empower and inspire women to embrace their implusive side (living with no regrets) whether its in the form of career, friendship, love or fashion.
Now I have to admit, I have been a coke bottle collector for over 5 years, though my collection is currently in storage (so I can't show you pictures). Although, I am tempted to take a sip from the collection bottles, I can't bring myself to open the boldly designed bottles; as I would feel as though I have gone behind the back of my other coke bottles , so for now I will have to purchase a normal bottle of diet coke,  if I feel tempted to open them!

The limited edition bottles retail for £1.95 each, also featured within the full collection are T-shirts and the tote bag including a limited-edition collector's gift box set for £29.95- featuring 2 x JW Anderson's Diet Coke bottles and a premium notebook  which are all currently available from  Harvey Nichols stores nationwide.

Will you be getting a piece of the Diet Coke x J.W. Anderson collection?


 
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